Ad hoc approaches

Adelphi Germany has made alternative methodical perspectives its guiding principle when developing new approaches and expanding proven products. Only the holistic view of behavioural patterns can protect against interpreting data too quickly or missing definitive aspects when evaluating research results for the decision-making process.

Adelphi Germany consciously incorporates factors and market participants which at first glance would seem to have a negligible impact.

This shift in perspective enables us to deliver measurable added value for our clients.

Who is next?

Learning from the everyday situations between the doctor and his patient… weiter

Do we really need qualitative online research?

Quantitative research done online with medical target groups or patients has become an established methodology within our tool box. But is this the same for qualitative methods? …weiter