ConneXion™ – holistically measuring sales force efficiency

The sales force is the most expensive, albeit the most effective, communication tool in pharmaceutical marketing, which is reason enough to find out exactly whether this communication channel actually works and how it could be optimised. ConneXion™ is a proven system for evaluating sales force activities and understanding in depth the impact detailing initiatives and marketing campaigns have. ConneXion™ is the method for comprehensively diagnosing the underlying reasons for prescription behaviour. Traditional approaches to measuring sales force efficiency focus too strongly solely on the physician's perception of the sales rep. But how does the interaction between the sales rep and the physician work when taking into account all the available materials? We incorporate the physician/pharmacist and the sales rep as well as the interaction that takes place into our analyses.

ConneXion™ is the method for comprehensively diagnosing the underlying reasons for prescription behaviour. Traditional approaches to measuring sales force efficiency focus too strongly solely on the physician's perception of the sales rep. But how does the interaction between the sales rep and the physician work when taking into account all the available materials? We incorporate the physician/pharmacist and the sales rep as well as the interaction that takes place into our analyses.

ConneXion

Correctly applied, this delivers information that enables us to specifically check and optimise the individual steps and interfaces of the sales and advisory process within a campaign. Individual weaknesses or strengths are analysed and classified overall in a comprehensive diagnosis of the entire sales process.

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