Mobile Solutions – In the moment insight capture

Get close to your customer - with the smartphone in his pocket


mobileethnography Mobile ethnography

  • Rich, raw, real-life responses through app technology
  • Lets you go places with customers, stakeholders and patients to see experiences as they happen
  • Immediate response to tasks on the go avoiding post-rationalisation

mobilemetrics Mobile metrics

  • Post-consultation/ interactions with different stakeholders
  • App technology/ optimised for mobile access
  • Real-time data
  • Gamification mechanics incorporated to increase respondent engagement

mobilecommunities Mobile communities

  • Online communities optimised for mobile access
  • Real dialogue and interactions between patients, prescribers and payers
  • Expertise and tools to optimise engagement throughout

Who is next?

Learning from the everyday situations between the doctor and his patient… weiter

Do we really need qualitative online research?

Quantitative research done online with medical target groups or patients has become an established methodology within our tool box. But is this the same for qualitative methods? …weiter