Mobile Solutions – In the moment insight capture
Get close to your customer - with the smartphone in his pocket
Mobile ethnography
- Rich, raw, real-life responses through app technology
- Lets you go places with customers, stakeholders and patients to see experiences as they happen
- Immediate response to tasks on the go avoiding post-rationalisation
Mobile metrics
- Post-consultation/ interactions with different stakeholders
- App technology/ optimised for mobile access
- Real-time data
- Gamification mechanics incorporated to increase respondent engagement
Mobile communities
- Online communities optimised for mobile access
- Real dialogue and interactions between patients, prescribers and payers
- Expertise and tools to optimise engagement throughout