RefleXion™ – testing and developing materials in practice

Folders and adverts frequently only reflect the views of the marketing department and creative agency. All too often this leaves out the expectations and experience of the target group as well as the sales reps as key mediators of information. RefleXion™ can help here to decisively improve existing materials to support sales force communications and make it easy from the onset to develop new materials.

RefleXion™

  • Mirrors as realistically as possible the situation for sales force communication.
  • Integrates the analysis results directly into the (further) development of materials and so increases the potential for client acquisition and stabilisation.
  • Meets the various client groups' requirements and specifics of the various communication channels thanks to its high flexibility.
  • Reveals the client's motives and analyses the drivers for action.

We provide our clients with various customised modules, focusing on:

  • Message development for product and treatment
  • Enhancement of existing materials
  • Research on the optimal use of the materials in a sales rep's everyday life.

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